Using ID3 Tags for Your Podcast
Hopefully, your podcast is going to be widely distributed. It can be distributed via your website, someone else’s website, sites such as iTunes, and more. Because of this, it is important to understand and edit the ID3 tag that gets distributed along with your podcast.
Podcasts are distributed as MP3 files. These types of files contain information about the content, such as the author, known as the artist, the album, the genre, and more. You may think that since you are not trying to become a rock star that this information really doesn’t matter. But it does.
You see sites such as iTunes, and even software such as Windows Media Player, display this information on the user’s end. They even use the information to organize the MP3 files on the user’s machine. This is your opportunity to share vital information with your listeners, to help them keep your podcasts organized on their machines, and more.
Regardless of how your listener obtained your podcast, you want them to know where it came from. So, obviously, you want to include your website address in the ID3 tag. You also want them to know who the author of the podcast is, so it should include your name, and possibly even your company’s name. This is one way to get them to visit your site to listen to more of your podcasts. There is additional information that can be added, but at the very least, the ID3 tag should contain your name and you’re URL!
You can change the ID3 tags before you upload it. Just right click on the file, and choose properties. The ID3 information should be under a tab called ‘additional information.’
If for any reason you can’t edit it in that way, edit it with your media player or iTunes player. Highlight the file, right click, and select Get Info. You can fill in the information here.
Also, don’t forget to include the title of your podcast, the date, and possibly some related keywords. This will not only help with SEO, but it will make it much easier for listeners to organize your podcasts.