Sprout an idea

Identify what people are looking for. Ask yourself if you can provide solutions to their needs. If they are looking for free know-how, can you quench their thirst for knowledge? Align this need with your capability.
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The diagram below is a result of ongoing research into why people go online and where and is a project called Rudd Finn Intent Index.

It basically classifies people’s reasons for going online into seven categories in descending percentage order:

1. Learn

2. Have Fun

3. Socialize
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